Recruiter Logo
Now Apply on the Go!
Download updazz Jobseeker App and get a seamless experience for your job-hunting
13/09 Rashmi
Business Support Manager at Snaphunt Pte. Ltd.

Views:67 Applications:30 Rec. Actions:Recruiter Actions:19

Media Planner - Media & Entertainment (1-4 yrs)

Bangalore Job Code: 233320

Our Client is hiring for Media Planner

The Job

You will be responsible for :

- Ensuring that advertising messages align with client or company objectives

- Monitoring the performance of online and offline advertising campaigns and reporting the results to relevant stakeholders

- Researching the current media landscape and keeping up to date with the latest media trends

- Determining the most suitable media mix given the nature of each client's business, budget and preferred advertising media

- Building and maintaining relationships with clients, advertising platforms and media influencers

- Enhancing the company's brand awareness and corporate image.

- Developing and executing effective PR plans through translating brand and key messages into media concepts and compelling stories.

- Leveraging a variety of media channels to maximise the company's brand exposure through interviews, editorials etc.

- Building strong and positive relationships with media, influencers and other related parties.

- Developing and editing news releases, speeches, articles and other editorial collateral.

- Managing an external PR agency.

- Analysing and reporting results of PR campaigns & initiatives.

- Planning and executing viral marketing campaigns across a range of social media platforms.

- Analysing content traffic metrics and effectiveness of campaigns and messaging to explore ways of improving content marketing ROI.

- Developing and managing the editorial calendar.

- Developing and implementing pricing strategies that enhance profitability.

- Working closely with other teams to closely track movements in costs.

- Analysing price change requests from the sales team by evaluating margin impact, potential incremental volume, and competitor price levels.

- Assisting in creating promotional campaigns.

- Tracking market trends and keeping up to date on prices set by competitors.

Ideal Candidate

Skills Required:

- You have at least 1 year experience within a Pricing, Public Relations or Marketing Communications role, ideally within the Media & Entertainment industry.

- You have strong media relationships across this space and a proven track record of executing successful public relations campaigns.

- You have solid experience in a regional role ideally including experience covering Southeast Asia.

- Experience within ATL, BTL, Content Planning, Content Analysis, Social Media / Viral Marketing, would be a strong advantage.

- You have good knowledge of Other.

- You are a strong networker & relationship builder

- You possess strong analytical skills and are comfortable dealing with numerical data

- You are highly goal driven and work well in fast paced environments

Add a note
Something suspicious? Report this job posting.