Media Planner (offline)

Key Responsibilities :

- Work closely with the Head of Marketing and Communications to develop and own the media strategy for TV, OOH, and Radio and meet business and growth KPIs

- Manage best in class media planning and buying practices for campaigns across all offline media channels

- To drive media pitching and rates negotiations with media agencies and sales houses

- Develop market strategies that align with business needs, market trends, and media mix

- Define and set the right KPIs by campaign type and channel by using insights and making data-driven decisions

- Analyze the effectiveness of the media campaign results and continuously optimize spend and performance against targets

- Partner closely with Marketing Research and the Performance marketing team to optimize campaign output

- Own the relationship with the appointed Media Agencies and other key strategic media partners

- Take ownership for budget planning and meeting business targets

- Gain competitive insights and benchmark media strategies against our competition

- Output analyzing reports of competing brands, media environment and consumer media habits

Requirements :

- 4+ years experience in media, advertising and brand consulting at large advertising, media agencies, or international companies

- Deep analytical skills for data insights while partnering with in-house analytics teams to tackle tough business challenges

- Advanced understanding of the media landscape, using market trends, business insights, and macro data to inform and develop longer-term strategic plans

- Ability to manage multiple, complex tasks simultaneously and prioritize appropriately for maximizing business impact

- Excellent communication and interpersonal skills with ability to work in a multicultural environment

- Fluent in English

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