Talent Acquisition Specialist at Flyvheel
Views:48 Applications:24 Rec. Actions:Recruiter Actions:7
Media Planner - Media/Advertising (3-8 yrs)
Know More about the Role :
What will you do ?
- We are looking for a Media Planner to shape and execute effective advertising campaigns. Your job will be to identify and reach target audiences, as well as evaluate campaign success.
- To succeed in this role, you should be a skilled communicator and decision-maker who can collaborate well with various teams. Knowledge of market research and a willingness to follow media trends are essential.
- Your goal will be to optimize media marketing campaigns to increase brand awareness and help achieve business goals.
Responsibilities :
- Collect and analyze market data
- Identify target audiences and understand their behavior and habits
- Determine the best media outlet mix for our campaigns
- Optimize and execute ad campaigns according to geographic exposure, frequency, time spans and more
- Allocate budgets and monitor costs
- Follow media trends of online and offline outlets (TV shows, magazines, blogs, radio programs, OOH, Cinema)
- Evaluate & report the success of media strategies and campaigns
Requirements and Skills :
- Proven experience as a Media Planner; experience in digital media is preferred
- Broad knowledge of media channels
- Familiarity with campaign evaluation metrics and media buying
- Working knowledge of analytics tools (e.g. GfK MRI, MOAT, Nielsen IMS)
- Excellent communication and teamwork skills
- An analytical mind with an aptitude for statistics and math
- Strong decision-making skills
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
