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27/11 Blessy Fernandes
Talent Acquisition Specialist at Techmatters

Views:54 Applications:21 Rec. Actions:Recruiter Actions:6

Media Planner - Digital Agency (1-3 yrs)

Gurgaon/Gurugram Job Code: 100467

Responsibilities:

- To provide high standard and quality service to our clients in understanding their requirements and needs

- Use consumer, market & brand insights that are generated to create a Digital strategy

- Able to devise a digital media strategy fulfilling client/brief objectives & for pitch purposes

- Able to develop media plans across digital, search, social & programmatic

- The ability to understand and manage elements of the account

- Able to use Planning tools, Buying tools, Finance tools and other tools with the aim to eventually draw insights and build strategies.

- Drive innovations | seek and present new opportunities and new technologies for experimentation

- Manage the day-to-day relationship with the client

Experience Required:

- Advanced usage of Softwares: comScore, Neilsen Adrelevance, Vizisense, Google Adwords.

- Complete understanding of the strategic media communication process, and its linkage to brand business objectives

- Google and Facebook Certified

Skills Required:

- Strong business, marketing & consumer understanding

- Keeping abreast of current industry communication / media thinking

- Strategic innovation & creativity skills, excellent presentation skill

- Analytical skills

- Strong knowledge and understanding of media tools and techniques / processes

- Team player and positive attitude

- Excellent communication skills

Education : Bachelor's degree in related field (advertising, marketing, communication)

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