Media Planner - Advertising Business (3-6 yrs)
The role is broadly responsible to deliver the following results. However, concerned manager or business head may choose to add or remove responsibilities based on business demands
- Develop unique and strategically appropriate online media plans, including exploration of mediums that utilize emerging technology to support client objectives
- Create media proposals and provide new media innovations to clients
- Make recommendations to optimize client results
- Negotiate, purchase and maintain online media insertions for various accounts, securing competitive rates and appropriate added value
- Track media expenditures to ensure agency and client budget compliance
- Provide concise, timely and accurate reporting, including post-buys, positioning and online tracking reports
- Maintain relations with third party media houses and platforms
- Identify areas of new business
- Identify opportunities of additional business from existing clients
- Maintain relations with existing clients and service big ticket accounts
- Training and providing direction to the media team
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
