10/08 Team Primo
Recruiter at Primo Hiring Solutions

Views:339 Applications:99 Rec. Actions:Recruiter Actions:98

Media Planner (4-8 yrs)

Mumbai Job Code: 86547

We are looking for a Media Planner who promotes and sells media products and services offered by our leading Media and Entertainment client company.

Responsibilities:

As a media planner, you'll need to:

- Work with the client and the account team to understand the client's business objectives and advertising strategy

- Liaise with the creative agency team, clients and consumers to develop media strategies and campaigns

- Work on several projects at the same time, often for several different clients

- Make decisions on the best form of media for specific clients and campaigns

- Undertake research and analyse data using specialist industry resources

-Identify target audiences and analyse their characteristics, behaviour and media habits present proposals, including cost schedules, to clients

- Recommend the most appropriate types of media to use, as well as the most effective time spans and locations

- Work with colleagues, other departments and media buyers either in-house or in a specialist agency

- Make and maintain good contacts with media owners, such as newspapers, magazines and websites

- Manage client relationships to build respect and gain their trust in your judgement proofread advertisement content before release

- Maintain detailed records

- Evaluate the effectiveness of campaigns to inform future ones.

Qualifications:

- Minimum 3-4yrs experience in relevant field

- Commercial flair

- Good interpersonal, negotiation and communication skills, for liaising with colleagues, clients and media owners

- A good grasp of literacy, for writing reports and presentations

- A good grasp of numeracy, for data analysis and negotiations

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