Recruiter at Primo Hiring Solutions
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Media Planner (4-8 yrs)
We are looking for a Media Planner who promotes and sells media products and services offered by our leading Media and Entertainment client company.
Responsibilities:
As a media planner, you'll need to:
- Work with the client and the account team to understand the client's business objectives and advertising strategy
- Liaise with the creative agency team, clients and consumers to develop media strategies and campaigns
- Work on several projects at the same time, often for several different clients
- Make decisions on the best form of media for specific clients and campaigns
- Undertake research and analyse data using specialist industry resources
-Identify target audiences and analyse their characteristics, behaviour and media habits present proposals, including cost schedules, to clients
- Recommend the most appropriate types of media to use, as well as the most effective time spans and locations
- Work with colleagues, other departments and media buyers either in-house or in a specialist agency
- Make and maintain good contacts with media owners, such as newspapers, magazines and websites
- Manage client relationships to build respect and gain their trust in your judgement proofread advertisement content before release
- Maintain detailed records
- Evaluate the effectiveness of campaigns to inform future ones.
Qualifications:
- Minimum 3-4yrs experience in relevant field
- Commercial flair
- Good interpersonal, negotiation and communication skills, for liaising with colleagues, clients and media owners
- A good grasp of literacy, for writing reports and presentations
- A good grasp of numeracy, for data analysis and negotiations
