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09/07 Kapil Kaushik
Founder at A HR Consultant

Views:26 Applications:18 Rec. Actions:Recruiter Actions:17

Media Planner (4-8 yrs)

Delhi Job Code: 222488

Role : Media Planner

Reporting To : AVP

Location : New Delhi

Key Skills : Media Planning, Media Buying, Digital Client Servicing, Digital Media Business Development

Job Description :

- Understand client's media requirements, formulate strategies and propose the best solutions

- Thorough knowledge of the media marketplace and opportunities available

- Simplify media brief for various teams to deliver the exact client ask

- Develop media plans across mediums post media brief mining and other data analysis

- Industry tools knowledge & usage - BARC, Comscore, Nielsen etc

- Excellent negotiation skills to cut the best deals with publishers

- Should have great working relationship with various publishers/networks

- Meticulous process & execution management

- Provide channel evaluation, competition analysis & other operational reports.

- Well versed with latest trends in media & advertising industry

- Act as a liaison between various internal teams & with Client to ensure smooth campaign deliveries

- Rich understanding of creative & ad formats/unit performance, across various RTB/Fix buy/Programmatic channels

- Digital/Performance marketing agency experience is preferred

- Excellent written and verbal communication skills

- Develop integrated digital media strategies.

- Understand client's media requirements, formulate strategies and propose the best solutions

- Simplify media brief for various teams to deliver the exact client ask

- Prepare and deliver presentations.

- Should have great working relationship with various publishers/networks

- Coordinate the implementation of digital media plans.

- Create and manage digital campaign budgets.

- Negotiate and purchase digital advertising space.

- Collaborate with internal departments to deliver fully integrated campaigns.

- Track digital campaign performance.

- Well versed with latest trends in media & advertising industry

- Analyze campaign metrics, prepare performance reports, and provide recommendations.

- Rich understanding of creative & ad formats/unit performance, across various RTB/Fix buy/Programmatic channels 

- Monitor market trends and identify new digital opportunities.

Requirement : 


- Bachelor's degree in communication, marketing, or advertising.

- Digital/Performance marketing agency experience is required

- Experience with campaign management and ad serving technology, including Google Analytics.

- Deep knowledge of paid search, display advertising, SEO, and social media advertising.

- Strong communication and presentation skills.

Analytical thinking and problem-solving abilities.

Organizational and time management skills.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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