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23/02 HR
Recruiter at Primo Hiring Solutions

Views:588 Applications:0 Rec. Actions:Recruiter Actions:0

Media Planner (4-8 yrs)

Mumbai Job Code: 148292

We are looking for a Media Planner who promotes and sells media products and services offered by our leading Media and Entertainment client company.

Responsibilities:

As a media planner, you'll need to:

- Work with the client and the account team to understand the client's business objectives and advertising strategy

- Liaise with the creative agency team, clients and consumers to develop media strategies and campaigns

- Work on several projects at the same time, often for several different clients

- Make decisions on the best form of media for specific clients and campaigns

- Undertake research and analyse data using specialist industry resources

-Identify target audiences and analyse their characteristics, behaviour and media habits present proposals, including cost schedules, to clients

- Recommend the most appropriate types of media to use, as well as the most effective time spans and locations

- Work with colleagues, other departments and media buyers either in-house or in a specialist agency

- Make and maintain good contacts with media owners, such as newspapers, magazines and websites

- Manage client relationships to build respect and gain their trust in your judgement proofread advertisement content before release

- Maintain detailed records

- Evaluate the effectiveness of campaigns to inform future ones.

Qualifications:

- Minimum 3-4yrs experience in relevant field

- Commercial flair

- Good interpersonal, negotiation and communication skills, for liaising with colleagues, clients and media owners

- A good grasp of literacy, for writing reports and presentations

- A good grasp of numeracy, for data analysis and negotiations

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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