Media Outreach Coordinator (2-8 yrs)
We are seeking a skilled and dynamic Media Relations Manager to join our team and handle communications between our brand and media publishing houses. As the Media Relations Manager, you will play a crucial role in building and maintaining positive relationships with the media, ensuring effective communication and coverage of our brand and its initiatives.
Develop and execute media relations strategies : Devise comprehensive media relations strategies to enhance brand visibility and reputation. Collaborate with internal stakeholders to identify newsworthy stories, campaigns, and events that align with our brand values and objectives.
Cultivate relationships with media contacts : Build and nurture relationships with key journalists, editors, and reporters in relevant media publishing houses. Establish a network of media contacts to facilitate timely and accurate coverage of our brand's news, events, and initiatives.
Pitch and secure media coverage : Proactively pitch story ideas, press releases, and exclusive content to media outlets to secure favorable coverage. Coordinate and facilitate media interviews, press conferences, and media visits to maximize exposure and engagement.
Monitor media coverage and analyze results : Track and analyze media coverage to assess the effectiveness of media relations strategies. Prepare regular reports on media mentions, sentiment analysis, and reach metrics to provide insights and recommendations for improvement.
Manage crisis communications : Act as a spokesperson and primary point of contact for media inquiries during crisis situations. Develop crisis communication plans and manage media relations during challenging times to protect the brand's reputation.
Develop press materials and content : Write compelling press releases, media kits, fact sheets, and other press materials to effectively communicate key messages and engage the media. Collaborate with the marketing and content teams to develop relevant and impactful media content.
Stay updated on industry trends : Keep abreast of industry trends, emerging media platforms, and changes in the media landscape. Continuously seek opportunities to leverage new media channels and technologies for enhanced media relations and coverage.
- Proven experience in media relations or public relations, with a strong track record of successfully engaging with media publishing houses and securing positive media coverage.
- Exceptional written and verbal communication skills, with the ability to craft persuasive press materials and effectively communicate with media professionals.
- Excellent organizational and multitasking abilities, with the capacity to manage multiple projects and deadlines simultaneously.
- Crisis management skills and the ability to handle sensitive or negative media situations with composure and professionalism.
- Knowledge of industry trends, current affairs, and the evolving media landscape.
- Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams.