HR - Executive at Medhavi Foundation
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Medhavi Foundation - Manager - Digital Media & Brand Communication (3-6 yrs)
Overview of the role :
- The individual will be responsible for the development of brand/marketing collateral for internal and external communications and market strategies of the programs offered under the Medhavi umbrella. Extensive liaise with media and stakeholders to help the brand gain exposure in local, national, and international acquaintances.
Key Result Areas :
- Overall responsibility to drive the digital media and marketing via various strategies to promote the University brand and lead the prospective students sourcing.
- Additionally responsible for driving the brand communication strategy for the University which includes coordinating with agencies for creation of branding collaterals, website etc.
- Targeting specific channels for promotion, including pay-per-click advertising, social media platforms, emails, website contents and SEO strategies.
- Analyzing market data, trends, consumer preferences, and competitor behavior to optimize marketing strategies.
- Determining which platforms to advertise on and adapting campaigns accordingly.
- Contributes to marketing strategy by leveraging social media to identify and acquire customers.
- Obtains market share by developing social media marketing plans and programs for each Centre and directing promotional support.
- Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
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