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14/01 Pravesh Dudani
Director at Medhavi Foundation

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Medhavi Foundation - Manager - Digital Media (8-15 yrs)

Kolkata Job Code: 193777

About Medhavi Skills University :

- Medhavi Skills University (Sikkim) is a new-age innovative Skills focussed University aiming to bring convergence of the skilling ecosystem with the higher education tracks. It is the first of its kind pioneering university model where corporates and industries are the stakeholders and influencers in course curriculum design, programme delivery, practical skills training, as well as, for providing on-the-job apprenticeship and internships. Medhavi Skills University's vision is to emerge as a pioneer institution of skills-based education recognized by employers, nationally and internationally. It shall provide opportunities for flexible learning, competency-based modular courses, and credit accumulation/ transfer across educational streams for continuous learning.

- Medhavi Skills University (Sikkim) is sponsored by Medhavi Foundation which was founded in 2012 by a group of IIT Alumni. Medhavi Foundation is a skill development and education-focused organisation and a National Skills Development Corporation funded training partner impacting 1,00,000+ youths annually.

Job Brief :

Medhavi Skills University (Sikkim) in line with its vision of promoting skill-based degree/ diploma programmes needs to increase its presence in the digital media. In the current era, people are better versed with the digital platform than print media. So, the Senior Manager - Digital Media & Brand Communication shall be responsible for increasing the footprint of MSU in the digital media through all available channels.

Role :

- Overall lead the digital media strategy for MSU.

- Should have worked with a team of SEO, SMO, PPC, ORM, Web designers, Graphic Designers, Content Writers.

- Design and manage the strategy and execution for digital marketing campaigns across multiple channels including SMM, SEO, mobile and paid social media to achieve lead and admission targets of MSU.

- Manage and collaborate with vendors to develop innovative digital assets: copy, blogs, posters, whitepapers, case studies, videos, etc.

- Manage various campaigning methods such as SEO / SEM / SMM / ORM / PPC & E-Commerce.

- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

Preferred Experience:

- Minimum 4+ years in planning digital marketing campaigns, including web, SEO/ SEM, email, social media & display advertising.

- Should have managed budgets of minimum 10-20 Lacs per month for performance marketing.

- Experience with multi-platform digital marketing strategy and best practices across online publishing platforms.

- Should understand the Sales funnel very well and should be well versed with digital analytics.

Knowledge of bid optimisation, audience targeting, Ad copy, creative, landing page and more.

- Strong project management skills including demonstrated ability to think end-to-end, manage long-term projects and manage multiple projects simultaneously.

- Specialized in Digital Marketing/ SEO/ Campaign Management/ Lead Generation.

Join us if : 

- You have an entrepreneurial bug and a desire to be part of a transformative growth story in the Higher Education Space.

- If you want to challenge the status quo of Higher Education and make it more meaningful and outcome-oriented.

- You work best under no adult supervision.

- Expecting accelerated growth in your career and being comfortable in working in a dynamic unstructured environment.

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