Mayuri Fresh - Senior Marketing Executive - HORECA (5-10 yrs)
Job description
Roles and Responsibilities for Marketing executive:
- Developing marketing strategies
- Create and implement strategies to increase sales, such as pricing strategies
- Creating marketing collateral
- Create promotional emails, social media posts, and other marketing materials
- Managing campaigns
- Oversee and manage marketing campaigns, including paid advertising campaigns and promotional events
- Conducting market research
- Study consumer needs and purchasing patterns to evaluate trends and competition
- Building relationships
- Build relationships with customers and raise brand awareness
- Selecting agencies
- Select and manage agencies and vendors that produce marketing materials, such as ad agencies, print vendors, and PR agencies
- Marketing executives should also have strong communication skills, be creative, and be commercially aware. They should be able to develop well-thought-out strategies that align with business objectives.
- A marketing executive in the food industry should have the following skills and experience:
- Education: A bachelor's degree in marketing, advertising, business, economics, or management
- Food industry knowledge: A thorough understanding of the food industry and consumer psychology
- Communication: Strong communication and interpersonal skills
- Marketing experience: At least five years of experience in food marketing and managing marketing campaigns
- Creativity: Creativity, writing, and design skills
- Organization: Good organization and planning skills
- Attention to detail: Strong attention to detail
- Adaptability: The ability to adapt and juggle multiple projects
- IT skills: IT skills, including social media and video editing
- Administering the complete HoReCa Sales and Business Development responsibility for Frozen and Processed food.
- Job Types: Full-time, Permanent
