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11/09 Rashika
Recruiter at Ltd

Views:39 Applications:16 Rec. Actions:Recruiter Actions:7 - Media Planner/Media Manager (3-7 yrs)

Chennai Job Code: 291447

Role Overview :

- Responsible for analysing data, thinking creatively and dreaming up innovative strategies to reach the right target audience in the most effective media mix.

- As a Media Planner, the incumbent will plan & implement media campaigns for TV, Digital, Radio, Print and OOH for brands. He/she will work closely with various partners/channels with the aim of maximising the impact of advertising campaigns. He/she will use creative thinking and research to develop appropriate strategies to ensure that campaign delivers the set objectives thereby building awareness of the brand

Key Responsibilities :

- Initiation & mastering of offline media planning to drive awareness through reach and frequency for funnel objectives and to contribute to leads & client acquisition.

- Manage the day-to-day implementation, optimization and performance of campaigns. Assist in strategic analysis of campaigns.

- Plan & implement innovation in brand marketing to identify new audience, new formats, new channels/platforms and scale-ups

- Track, monitor and report the monthly business goal performance with respect to new client acquisition, SOE/SOV and organic traffic goals

- Create and maintain media plans, flowcharts, buying guidelines, budget summaries, plan implementation and competitive reports

- Reporting for key performance matrix and initiatives to management

- Coordinating with agencies across creative, media, production, research and specialized ones for key programs

- Reporting the media landscape, competitive media landscape and bring new learnings and insights for future campaign success

- Implement new ideas in media and identify key opportunities across traditional media landscape

- Negotiate with media channels to close competitive deals

- Ability derive actionable insights based on campaign performances

- Execute key customer insights, audience insights, platform insights, market insights to have an edge and customer understanding

- Working collaboratively with team members to develop and manage integrated media plans across mediums including TV, Digital, Print & Radio

- Conduct dipstick research to understand consumer behavior's, market trends & their media and consumption habits, using all available industry resources

- Thorough understanding of the media process, media department and inter-department relationships

- Knowledge and application of media systems, planning concepts (Reach, Frequency, OTS, CPRP, GRPs, etc.), packages and data bases

- Experience with syndicated software like BARC, IRS, MAP, RAM and TGI

- Constructing media plans to deliver brand campaign objectives

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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