Responsibilities :

- Develop and execute comprehensive SEO strategies for Weddingbazaar.com and Mandap.com, with a focus on driving organic traffic and improving search rankings.

- Oversee the optimization of our mobile apps through SEO techniques to improve visibility and attract organic installs.

- Perform keyword research and analysis to identify relevant and high-performing keywords for both websites and mobile apps.

- Optimize website and app content, including landing pages, blog posts, product pages and metadata, for targeted keywords and improved search visibility.

- Conduct technical SEO audits to identify and resolve website and app issues that may negatively impact search engine rankings.

- Collaborate with the content team to create high-quality, keyword-optimized content that aligns with SEO goals and best practices.

- Monitor and analyze website and app performance metrics, search engine rankings, and user behavior to identify areas for improvement and growth.

- Stay up-to-date with the latest trends, best practices, and algorithm updates in SEO to ensure Weddingbazaar.com and Mandap.com remain at the forefront of industry changes.

- Generate regular reports on SEO performance, rankings, and key metrics to track progress and communicate results to stakeholders.

- Collaborate with web developers and app development teams to implement SEO best practices, including site and app speed optimization, mobile optimization, and structured data markup.

- Identify opportunities for link building and outreach to relevant websites and influencers to improve domain authority and organic visibility.

- Keep abreast of competitors' SEO strategies and industry trends to maintain a competitive edge.

- Manage SEO Executives, providing guidance, mentoring, and performance feedback to ensure the team's success in delivering SEO objectives.

Requirements :

- Experience in SEO, preferably in the B2C business.

- In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.

- Proficient in using SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, or similar tools.

- Strong analytical skills and the ability to interpret data and make informed decisions based on SEO performance metrics.

- Experience with on-page and off-page optimization techniques, including keyword research, link building, and content optimization.

- Familiarity with HTML, CSS, and website development principles.

- Experience in optimizing mobile apps through ASO (App Store Optimization) techniques.

- Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams

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