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01/04 Chinna
Manager HR at Ltd

Views:137 Applications:40 Rec. Actions:Recruiter Actions:39 - Manager - Ad Sales (10-15 yrs)

Chennai Job Code: 319516

- Ltd is India's first pure play Consumer Internet Company to get listed on BSE and NSE. Its flagship brand Bharat Matrimony is the largest and the Most Trusted Matrimony Brand (as per the Brand Trust Report 2014). Over 4500 associates serve close to 4 Million members. The company provides both matchmaking and marriage related services and is also complemented by 140+ company-owned retail outlets. Its flagship matchmaking services are Bharat Matrimony, Elite Matrimony and Community Matrimony.

- With a strong leadership in matchmaking, the company has fast expanded into the $55 billion marriage services Industry with offerings such as - the largest wedding services marketplace and - the largest online wedding venues platform. Each of these offerings are available across the country. The goal is to build a billion-dollar revenue company and a long-lasting institution with a legacy for generations to come.

- The individual handling this role would be responsible for Ad Sales for Wedding Bazaar, Mandap & matrimony apps to drive independent self sales and also work along with all the state heads to drive sales and execution of the business. Responsibility to expand the business across the Country for key verticals

- Understand the demand patterns and work with hub/region/state/Country to generate the right demand

- Design and execute sales strategies across the Key verticals (like jewellery, Wedding wear, mandap) to increase ad revenues on both and

- Achieve sales targets by ad sales on Wedding and, on a month-on-month and quarter-on-quarter basis consistently.

- Design and execute conversion strategies to drive continuous monetization of our customer base, and bundling them with subscription, online ad sales & social media to both identified vendors & thru open market source

- Design and execute pricing strategies to improve the ARPU across our paid customer base (by bundling assets)

- Design & execute social media revenue for all the available social media platforms (insta page for both wedding bazaar and fashion page)

- Design and execute effective account-mining strategies to grow business from the active paid customer base

- Coordinate and collaborate with all the state heads and their teams across the country and help them bundle the packages, create social media pitch and packages and enable them to monetize ad sales revenues

- Drive continuous improvement in customer-relationship management, customer satisfaction rates and drive increase in paid customer renewals

- Develop proposals for new business avenues, new plans, services, technology upgradation, longer term strategic tie-ups with vendors

- Coordinate with the brand team for inbound RFI/RFP and effectively manage the inbound query revenues

- Coordinate with external (3rd party) agency for execution of online and ad sales and create trackers, share the metrics with key stakeholders both inside and outside

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