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13/01 Bhagyalakshmi P
Senior Manager - Human Resources at Masai School

Views:8 Applications:6 Rec. Actions:Recruiter Actions:0

Masai School - Search Engine Optimization Specialist (2-6 yrs)

Bangalore Job Code: 193615

Masai School is an outcome-based skill development institute where we train students to learn skills like Coding, UI/UX design, & Data Analytics and our students pay us only when they're placed with jobs that pay them 5LPA or more.

Your Mission - Increase online visibility, and organic traffic for Masai by leveraging the power of content, and SEO.

Day to Day Roles & Responsibilities :

- Tailor & target high-quality SEO and content marketing strategies for multiple buyer personas to cater for target user intent and needs

- Deliver helpful and relevant content by understanding and focusing on pillar content and topic clusters

- Ensure company content and website is optimized for all devices

- Understand and track emerging trends and technological advancements to enhance brand building activities

- Regularly audit and optimize on tools like instructional guides, videos, images, blog posts, non-intrusive chatbots, long-tail keywords, internal linking, backlinks, metadata, social media and more to boost organic web traffic and conversion rate

- Identify gaps and secure new & existing users from misleading and over-promising content

- Performance analysis - Track and manage cost and ROI

Who is this role for :

- An expert who understands how internet/websites/algorithms work with 4-6 years of relevant work experience

- Strong analytical with critical thinking skills

- Passionate about making a difference with their work

- Self-starter with the ability to effectively work autonomously with little oversight

- Equipped with strong fundamentals but flexible & willing to experiment

- Collaborative across departments & teams

- Able to balance timely deliverables while maintaining a fun working environment

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