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23/11 Rishika Mehra
Technical Recruiter at Maropost

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Maropost - Content Writer & Strategist - Email Marketing Segment (2-5 yrs)

Chandigarh/Mohali Job Code: 244771

- We are Maropost-India, a 2022 Great Place To Work certified company and a subsidiary of Canada's 4th fastest growing tech company as named by Profit 500! Our Software as a Service Marketing Cloud technology provides organizations with a single platform to connect with customers via marketing automation, mass and transactional email, social media, mobile messaging, landing pages, and ecommerce.

- Our platform is used and trusted by thousands of brands worldwide to maximize their revenue. Our unified ecommerce platform empowers thousands of B2B and multi-channel ecommerce businesses, big and small, to achieve more. From online stores, POS terminals and marketplace connections, to inventory, order management and shipping, our all-in-one platform connects it all.

- We are on a mission to build the most technically advanced marketing & ecommerce platform in the world coupled with unsurpassed customer service and support.

The Position :

- If you are awesome at B2B email content writer or strategist - this role is for you!

- Reporting to the Senior Demand Generation Manager leveraging your extensive experience with other B2B businesses, you will write email content (with the support of our content team) and strategize email strategies to support our lead generation and accounts base marketing campaign that take prospects through each stage of the buying decision process and deliver sales ready leads.

What you will be responsible for :

- Your goals will be to identify different segments and personas and create optimum email journeys and write the email content.

- Work with our content team to finalise and add value to your email that get prospects to take action based on your sales funnel content strategies.

What you will need to bring to Maropost :

- Oversee the email marketing calendar to ensure an optimum level of communication per persona (and each individual prospect) and timely execution of campaigns.

- Work in close collaboration within the marketing team to identify content funnel strategies and email journeys that take prospects through the buying decision process and produce sales ready leads.

- Design strategies that attract visitors, convert to known prospects, nurture and drive inbound sales leads.

- Identify different segments and triggers in our prospect audiences to create email campaigns and sequences for to convert each of them into sales ready leads across various exciting content assets and identify new content requirements. Create distinct, detailed personas and relevant email journeys for each of them.

- Map out and oversee the production of all email nurture funnels and sequences, newsletters, and single blast emails for each segment /persona.

- Identify strategies to grade email campaign audience members by their level of engagement and intent to feed outbound MQLs to the sales team.

- Plan and write content for each email and work with our designers and Senior Content Manager to ensure they are optimised to achieve the desired next action / conversion point.

- Brief Marketing Operations to build the required sequences, campaigns, and workflows in our Marketing Automation platform (HubSpot) and associated Martech stack plus, where required, take ownership for the build of some projects yourself.

- Conduct extensive analysis, testing, and optimisation to continuously improve the performance of our email marketing activities and provide strategic insights on our audience to the marketing team.

Experience & Education Requirements :

- 2 - 5 years B2B or content writing experience.

- A great eye for design and flair for creativity whilst working within specified brand and messaging guidelines.

- Highly collaborative team player.

- Proven track record of designing and implementing email marketing funnels and campaigns that generate sales team leads.

- B2B sales funnel copywriting experience able to provide a portfolio of examples of email copy you have written and demonstrate how it helped to take people to take a desired next action.

Location : Option to work remotely from anywhere in India.

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