HR Manager at Maro Swarg Fashion Pvt Ltd
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Maro Swag Fashion - Manager - Digital Media (5-8 yrs)
ROLES & RESPONSIBILITIES:
- Develop integrated digital media strategies. (Plan and develop the media strategy). Track digital campaign performance.
- Prepare and deliver presentations. Coordinate the implementation of digital media plans.
- Negotiate and purchase digital advertising space.
- Create and manage digital campaign budgets.
- Monitor market trends and identify new digital opportunities.
- Liaise with media owners to draft and review proposals
- Evaluate, measure and report on campaign metrics using tools such as Google Analytics,Data Studio or other visualization tools to build campaign reports and dashboards
- Creating and execution of Ad campaigns on Facebook, Google and Instagram
- Setting up event and conversion tracking using Google Tag Manager
- Track and analyze website traffic and reports.
- Monitoring and analyzing digital media and marketing trends and managing different digital advertising platforms in use
- Continuously monitoring /Tracking the reputation of the brand on various outlets, e.g. social media, search engines, blogs & social communities, consumer forums, etc., and generating reports thereof.
- Analyze online statistics; overall trends and subsets by Sites/Rating/Keywords, identify on-going trends and potential mitigation solutions.
- Minimum 5 years of experience required in paid ads.
- At least 5 years of online media planning, analytics, or reporting.
- Experience with campaign management and ad serving technology, including Google Analytics.
- Deep knowledge of paid search, display advertising, SEO, and social media advertising.
- Strong communication and presentation skills.
- Understanding of various social media Channels
Its only Work From Office