Roles & Responsibilities:

- Develop optimization strategies that increase the company's search engine results rankings

- Research SEO keywords to use throughout the company's website and marketing materials

- Set measurable goals that demonstrate improvement in marketing efforts

- Monitor daily performance metrics to understand SEO strategy performance

- Efficiently communicate with other marketing professionals to align goals

- Collaborate with others within the marketing department to manage SEO strategy

- Write compelling and high-quality website content, including blog posts and page descriptions

- Update content and website links for maximum optimization and search engine rankings

- Spearhead marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules

- Work on product-driven and brand campaigns to target awareness, engagement, and reach

- Optimize brand pages to increase visibility and gain user-generated content

- Manage offline events to drive traffic and content to digital platforms

- Manage Image management, Market research, Media relations, Promotional campaigns, customer-centric campaigns, and regional campaigns

- Manage and identify trends and development that influence PR strategies

- Monitor and improve search results across the major search channels

- Perform Site Audit to identify areas of improvement

- Perform Keyword research & analysis

- Should have experience working on Mega Tags

- general and keyword specific

- Develop and execute successful SEO strategies to impact business goals

- Review technical SEO issues and recommend fixes

- Create and Optimize website content, landing pages, and backlinks

- Handle both on-page and off-page optimization

- Build a robust data and reporting mechanism to track key metrics on traffic, rankings and other SEO aspects

- Update the management of SEO and the latest marketing trends

- Should have an overall knowledge of Website optimization.

- Experience with link building process internet marketing and SEO.

- Good knowledge of HTML.

- Generate original content for various websites and write creative unique content including Articles, Blogs, Press Releases, and Webpage Content.

- Identify new digital marketing trends and ensure that the brand is in front of industry developments.

- Work on SEO of the website pages.

Qualifications:

- Two to three years of experience in successfully developing and executing SEO campaigns

- Understanding of search engine algorithms and ranking methods

- Experience with SEO industry programs, such as Google Analytics or Adobe Analytics

- Knowledge of keyword research and data mining tools

- Able to complete competitive analysis of other companies within the industry

- Excellent written and verbal communication skills (email, phone, etc.)

- Excellent command of English writing, Strong grammar, error-free content writing

- Ability to write high-end exclusive content, while meeting the deadline

- Comfortable analyzing high volumes of data on a daily basis

- Familiarity with Word Press or other content management systems

Mandatory Skills:

- SEO

- Mega Tags

- On-page and off-page optimization

- Digital Marketing

- Social Media

- Keyword Research

- Inbound & outbound links

Location: Sion, Mumbai

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