Job Title: Lead Generation / Business Development Officer

Location: Hyderabad (Remote)

Company: Markupp Digital Agency

Experience Level: 1 to 3 years

Job Overview:

Markupp Digital Agency, a dynamic and innovative digital marketing firm, is seeking a talented and motivated Lead Generation / Business Development Officer to join our team. This role is ideal for individuals with 1 to 3 years of experience in lead generation and business development, who are passionate about the digital landscape and eager to contribute to the growth of our agency.

Responsibilities:

Lead Generation:

- Utilize various channels, including online research, social media, and industry events, to identify potential clients and generate leads.

- Implement effective lead generation strategies to fill the sales pipeline with qualified opportunities.

- Conduct market research to identify trends, competitor activities, and potential areas for business expansion.

Prospecting and Outreach:

- Engage in outbound prospecting activities to establish contact with decision-makers and key influencers.

- Develop and maintain relationships with potential clients through personalized communication, emails, and cold calls.

- Collaborate with the marketing team to align outreach efforts with ongoing campaigns.

Qualification and Analysis:

- Assess and qualify leads based on predetermined criteria to ensure a high-quality sales pipeline.

- Conduct initial needs analysis and gather relevant information to understand client requirements.

- Work closely with the sales team to transition qualified leads into the sales process.

Sales Support:

- Assist in the preparation of proposals, presentations, and other sales materials.

- Collaborate with the sales team to create customized solutions that meet client needs.

- Provide timely and accurate information to facilitate smooth handovers from lead generation to the sales team.

Reporting and Analysis:

- Maintain detailed records of lead generation activities and outcomes.

- Provide regular reports and analysis on the performance of lead generation campaigns.

- Identify areas for improvement and implement strategies to optimize lead generation processes.

Requirements:

- Bachelor's degree in Business, Marketing, or a related field.

- Proven experience in lead generation and business development (1 to 3 years).

- Excellent communication and interpersonal skills.

- Strong analytical and problem-solving abilities.

- Familiarity with digital marketing concepts and trends.

- Self-motivated and able to work independently.

- Ability to thrive in a fast-paced and dynamic work environment.

If you are a proactive and results-driven individual with a passion for digital marketing, we invite you to apply for this exciting opportunity. Join our team at Markupp Digital Agency and contribute to our continued success in delivering innovative digital solutions to our clients.