Job Title / Designation: Marketing Specialist

Job Description:

We are a young, dynamic and funded startup in the online education space, looking for a senior marketing specialist in Bangalore, India who will report to the Head of Marketing.

Were looking for a strong marketer who can ideate, envision, strategize, build and deliver on marketing objectives. He or she should already have preferably worked in a small company or a startup and understand how to think on their feet and make data-driven decisions. This person will be adept and comfortable in digital marketing and have proven success in brand building in a digital space, and lead generation.

Responsibilities:

- Run brand building focused digital marketing campaigns, managing efforts across direct response channels

- Identify growth & lead generation opportunities across paid channels

- Work closely with the analytics team to perform campaign analysis, generate insights and recommend actionable optimizations

- Day-to-day management of Paid Search, Display, Retargeting and other paid channels including detailed forecasting and budgeting and reporting on the same

- Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on the effectiveness of campaigns in an effort to maximize results

- Monitor digital marketing techniques and strategies used by other startups & e-commerce brands, best-practices and creative tactics specifically in the education domain

- Research & write articles on topics related to analytics & Big Data for Academy's blog, landing page, and website etc. and conducting interviews with students and industry experts

- Work with external writers and the design team to create different types of content - brochures, ebooks, whitepapers, infographics etc.

Required Skills:

- Experience in AdWords, Social Media Lead Generation

- Knowledge of SEO, SEM, Lead Management platforms. campaign management, Google Sponsored Promotions etc. and marketing analytics

- Background in online media / eCommerce / online education or digital marketing agency experience would be preferred

- Proven track record in creation and execution of successful digital marketing plans that are creative, engaging, testable, and highly analytical

Minimum/Maximum/ Work Experience Required: 3-8 year

Annual CTC: upto 8 lacs

Number of Positions Open: 1

Location(s) of Job: Bangalore - Indiranagar

Minimum Education Requirements: Any Graduate

No of rounds of Interviews: 2

Travel & Allowance: No

Relocation & Reimbursement: No

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