Marketing Specialist - Building Material Firm (2-5 yrs)
- Stone Pedia is a leading player in the Marble and Granite industry, committed to providing high-quality products and exceptional service. We are seeking a dynamic and experienced Marketing Specialist to lead our digital marketing efforts. This role presents an exciting opportunity to shape the online presence and brand image of our company.
Responsibilities :
Social Media Management :
- Develop and implement a comprehensive social media strategy across platforms (Facebook, Instagram, LinkedIn, etc.).
- Create engaging content, including graphics, videos, and written posts.
- Monitor and respond to audience engagement and inquiries on social media.
Campaign Management :
- Plan, execute, and optimize digital marketing campaigns to promote products and services.
- Utilize analytics tools to measure campaign performance and make data-driven decisions.
Brand Enhancement :
- Implement strategies to enhance the brand image of the company on all online platforms.
- Consistently communicate and reinforce the brand's message through various channels.
Content Creation :
- Develop compelling and visually appealing content for marketing materials, social media, and the company website.
- Collaborate with the design team to create graphics and visuals that align with brand guidelines.
SEO and Website Optimization :
- Optimize website content for search engines to improve online visibility.
- Implement SEO best practices to drive organic traffic.
Collaboration :
- Work closely with sales, product, and design teams to align marketing efforts with overall business goals.
- Collaborate with external agencies if needed.
Analytics and Reporting :
- Track and analyze key performance indicators (KPIs) to measure the success of marketing initiatives.
- Prepare regular reports on marketing performance for management.
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