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28/07 Rashmi
Business Support Manager at Snaphunt Pte. Ltd.

Views:4 Applications:8 Rec. Actions:Recruiter Actions:2

Marketing Role - Pharma (0-1 yrs)

Kolkata Job Code: 225553

- Strong opportunities to progress your career

- Opportunity within a company with a solid track record of performance

Our Client is hiring for Medical Representative

The Job

You will be responsible for :

- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.

- Translating brand strategy into brand plan and go-to-market strategy.

- Planning and execution of communications and media actions across offline, online and social media.

- Participating in product development, pricing and supporting new product launches.

- Guiding the Advertising & Promotion budget.

- Devising actionable strategies from customer insights.

- Bringing the consumer perspective to marketing decision making by executing market analysis and research activities and providing insights and recommendations.

- Managing external agencies for the execution of research projects.

- Identifying ideal methodology and providing oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs.

- Leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities.

- Conveying analysis and recommendations via presentations and written reports.

- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.

- Creating and managing all marketing material and collateral in line with brand direction.

- Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.

- Tracking effectiveness of various campaigns and course correcting as required.

- Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.

- Leading the planning and implementation of PR and initiatives related to the brand.

- Supporting the development and launch of new products.

- Driving performance marketing via Display Ads.

Ideal Candidate :

Skills Required :

- You have at least 1 year experience ideally in Brand/Product Management, Marketing Communications or Consumer Insights / Market Research within Healthcare & Lifesciences industry.

- You are experienced in managing a wide range of qualitative and quantitative research.

- You have solid experience in a regional role ideally including experience covering India.

- Experience within New Product Development and Performance marketing would be a strong advantage.

- You are a strong team player who can manage multiple stakeholders

- You are adaptable and thrive in changing environments

- You are a strong networker & relationship builder

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