Job Title: Marketing Representative

Department: Marketing

Location: Pune (HYBRID)

Reports To: Marketing Manager

Summary :

- We're seeking a creative and passionate Marketing Representative to build Aarialife's brand presence and boost our online marketing efforts.

- The ideal candidate will be a skilled storyteller with experience in developing online marketing assets and leveraging social media to create a strong brand identity.

Responsibilities :

- Online Marketing Assets:

- Develop compelling website copy, blog posts, email newsletters, and other online content to engage our audience.

- Design and create visually appealing marketing materials such as social media graphics, infographics, and short videos.

- Customer Testimonials:

- Coordinate with the customer success team to collect powerful customer testimonials and case studies.

- Transform testimonials into engaging content for the website, social media, and marketing materials.

- Social Media Branding:

- Develop and execute a social media strategy to increase brand awareness and engagement across key platforms.

- Create and schedule social media posts that align with Aarialife's brand voice and messaging.

- Monitor social media channels, respond to comments and inquiries, and actively engage with our target audience.

Qualifications :

- Bachelor's degree in Marketing, Communications, or a related field.

- 1-2+ years of experience in marketing, with a focus on digital and social media.

- Excellent written and verbal communication skills, with a flair for storytelling.

- Experience with graphic design tools (e.g., Adobe Creative Suite, Canva).

- Familiarity with social media management tools and analytics.

- A creative and innovative mindset with the ability to think outside the box.

- Self-motivated and able to work independently as well as collaboratively.

Preferred Skills :

- Basic video editing skills

- Experience with content management systems (CMS) like WordPress.

- Understanding of SEO principles