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18/07 Anand Ravikumar
Associate Consultant at Antal International

Views:98 Applications:31 Rec. Actions:Recruiter Actions:11

Marketing Researcher (2-5 yrs)

Bangalore Job Code: 283217

Responsibilities & Duties:

MARKET RESEARCH

1. Develop in-depth knowledge of the market of our prospects

2. Consolidate market information (collect, structure, and analyze data), in collaboration with SDRs and marketing

3. Collect current trends related to the PPM market

4. Set up a watch on competition and consumption trends to highlight "Where to play" opportunities

5. Ensure the maintenance and quality of competitive intelligence information.

REPORTING / COMMUNICATION :

1. Develop and update reporting at different levels and monitor performance measurement indicators and their KPIs.

2. Assist Marketing and SDR management in achieving objectives through the use and analysis of this data.

3. Report on targeting issues

DATA ENTRY

1. Develop our database by integrating data into Salesforce with respect to Prerequisites

2. Create target accounts lists by industry and/or company size to support SDR

3. Develop lists of prospecting "target accounts/ prospects" to support the SDR team

4. Permanent update of these lists and sharing with SDR & Marketing teams

Qualifications :

1. Previous experience in a similar function.

2. Tools: Salesforce, ZoomInfo, LinkedIn.

3. Fluent in English

4. Strong skills in data collection, synthesis, and analysis (commercial / financial)

5. Organized and rigorous

6. Can carry out several key projects in parallel and can work independently and proactively without supervision or permanent instruction.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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