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23/02 Deepanshi
HR Executive at Impeccable HR

Views:127 Applications:34 Rec. Actions:Recruiter Actions:3

Marketing Professional - GTM Digital Acquisition - Gift Cards (4-10 yrs)

Gurgaon/Gurugram Job Code: 27731

Core Responsibilities :

- Define the market and the TG with industry

- Generate qualified traffic and acquire customers across online and mobile marketing channels, including paid/natural search marketing, programmatic display, digital retargeting, social media networks, and other channels as appropriate

- Development of compelling customer propositions, segmentation and offer strategies to drive the aggressive growth of Serve an American Express Gift Card through digital and mobile channels.

- Continually analyze and optimize both front and back-end campaign performance using split and multivariate testing, executing changes based on quantitative, actionable insight.

- Identify highest value customer segments and tailor online marketing efforts to attract and retain these customers

- Work closely with brand and product teams to create, manage and optimize digital creatives, landing pages, and the registration/purchase flow

Qualifications :

Education: B-Tech & MBA or B-Tech

Years of experience : 4-8 Years relevant experience in online customer acquisition

Professional attributes : People who are leading end to end (MarkTech = tech + marketing) Driver, Delivery Bikers or suppliers online acquisitions and driving complete awareness, onboarding, training, usages, and revenue drive.

Personal attributes : Go getter, challenging, curious, startup spirits, outspoken.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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