Founder at Green Bridge Consulting LLP
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Marketing/Product Manager - Aesthetics Business - Cosmetics (7-10 yrs)
This role will be for the 'Aesthetics Business' of our client and will be based at Gurgaon office.
Key Purpose of this role is to Design and implement the Marketing Plan to create product and brand awareness for Aesthetics business in India.
This is an Individual Contributor role and candidates skilled in Digital Marketing shall be preferred.
Roles and Responsibilities :
- Responsible for designing brand strategy & plans & design all Product and Marketing communications for aesthetics portfolio
- Design and execute Marketing plan for all B2B (Key accounts) and B2C customers
- Represent B+L at all conferences, CME's and other Corporate Events
- Create awareness and sensitize market through an effective communication strategy about available aesthetics options and induce customers to opt for it
- Collaborate with sales team to understand and facilitate their day to day needs on aesthetic Products
- Coordinate with internal & external stakeholders to drive business & its growths and streamline it.
- Coordinate with sales team, finance, supply chain & servicing team to drive customer satisfaction & product supplies
- Build relationship to ensure that customers- needs are taken care of and B&L aesthetic products usage is increased
- Partner with Business Head & sales team in developing strong partnerships with Key Opinion Leaders
- Manage the assigned marketing budget to effectively drive new customer acquisition.
- Ensure that brand guidelines and imagery are maintained in all published materials.
- Launch new products & drive new launches to achieve targets
- Drive consumable business by creating consumer pull and through co-marketing initiatives
- Provide support to Project team by participating in new product launch strategy.
- Work closely with the sales team to achieve targets & drive customer satisfaction
- Work closely with Marketing and PR agency to augment marketing and sales strategy
- National Sales Head, KOL- s, Sales Team, finance, supply chain, distributors, servicing team, Marketing vendors and partners
- Marketing background with relevant experience in OTC/ dermatology/ Aesthetics etc.
- 8-10 years' marketing experience.