Job Description :

- Develop and manage the complete lifecycle of Influencers from Awareness Creation to Trial Generation to Repeat Usage to Acquisition / Conversion.

- Lead the planning and deployment of influencer engagement programs both digitally and on-ground.

- Lead and drive the technology integration in the Sales & Marketing through development and implementation of app/web based interface for Secondary Sales/Influencer engagement.

- Work with sales team and other stakeholders to ensure revenue and market share objectives are met, in line with company's overall strategy and goals.

Salary: INR 18,00,000 - 20,00,000 P.A.

Desired Candidate Profile :

- MBA (Full Time) - Prefer from top B- School

- Experience range minimum 5 years (7-10 years bracket).

- Experience of working in a Marketing development role in Adhesives, Paints, FMCG, Consumer Durables, Lighting, Influencer Led Categories like Engine Oils etc.

- Experience in Capability development of Marketing Team, marketing ROI.

- Should have done 2 / 3 yrs of Trade Marketing / Customer Loyalty Programs

- Reporting to: Head Marketing

Key Internal Contacts :

- Sales and Marketing Team

- Supply Chain

Nature or purpose of interaction :

- 4Ps of marketing

- Procurement and dispatch of collaterals / Gifts

Key External Contacts :

- Influencers

- Digital & On-ground Agencies

Nature or purpose of interaction :

- Product application / Insight generation

- App / Web Interface development, Merchandising, Activation

Company Profile :

Our client is a well diversified company with a product portfolio that includes Crop Nutrition, Crop Growth & Crop Protection Products; Consumer products like Adhesives, Wood Finishes; Food Polymers; Latex and a wholly owned subsidiary of the parent company which is listed company on BSE/NSE. The company has 5 manufacturing plants and an employee workforce of over 2400 people.

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