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12/09 shruti
Leader at HeadSpace HR

Views:965 Applications:205 Rec. Actions:Recruiter Actions:37

Marketing Leader - FMCD/FMCG (8-15 yrs)

Kolkata Job Code: 47382

Anchoring creation and execution of brand architecture as well as definition and communication of brand essence in a manner that empowers the achievement of business goals.

- Responsible for ATL, BTL and Digital Marketing

- Create & administer brand and category Input plans to effectively communicate strategies to consumers with the objective of enhancing salience, trials and shares for the brand and its product categories across multiple media ecosystems, measuring reach and efficacy.

- Responsible for driving brand value, equity and reputation across media channels and platforms in such a way that enhances brand advocacy and consumer perceptions, translating into incremental business

- Drive brand diffusion and experience in FMCD.

- Construct and monitor brand budgets for optimal and effective impact.

Profile Required :

8-15 years- experience in brand management and marketing with a FMCD/ Appliances / FMCG.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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