Senior Recruitment Consultant at UshtaTe HR Consultancy
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Marketing Executive - Luxury Wines & Spirits (1-4 yrs)
A leading luxury brand into wines and spirits is looking out for a Marketing Executive.
Please find below the Summary of the role:
1) Assisting in the development of above-the-line (ATL) communication campaigns, PR-led initiatives and digital marketing programs.
2) Concept development and execution of all below-the-line programs and promotions by channel (hotels, restaurants, MOTs, clubs, domestic retail, Airport duty-free,)
3) Assisting the Brand Managers in the budgeting process - ensuring all spends are within the marketing budget (by brand) and evaluating all contract proposals (off-premise and On-premise), in line with brand standards, permissible investments etc.
4) KPI establishment and evaluation - ATL & BTL Programs:
- Setting strict activity KPIs (pre, during and post) for each promotion as per specific brand standards
- Gathering data, conducting analysis of activity KPIs basis plan
- Creating a feedback mechanism to capture relevant information on program.
Ramona Fernandes
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