EXPERIENCE LEVEL AND OTHERS :

- Minimum 3 years of experience with at least 2 years in a Tier 1,2 IT Product & Services company in a marketing role plus additional experience in an agency servicing customers in IT/ B2B marketing space, or in a sales / pre-sales / tech role in a technology company.

- Experience in marketing to international markets in US / Europe will be an advantage.

KEY RESPONSIBILITY AREAS :

Financial

For their portfolio of service lines

- Targeted number and value of qualified leads for each service and overall portfolio of services

- Cost per lead

- Overall marketing budget management

Customer Metrics

- Website & social traffic to each service page and service portfolio

- Number of engaged target customers thru social group followership / membership

- Number of content assets created

- Number of content asset downloads

- Number of events executed

- Leads per event

- Lead and Cost per lead targets by each activity type ? Digital, Events, Sponsored Research etc

Process

- Contribute research and insights to service line planning / corporate planning

- Prepare and update GTM calendar including Content, Digital, Events, Sponsored Research, analyst & Advisory Briefings, PR and other elements as per annual, quarterly, monthly planning cycles for all service lines in their portfolio to achieve targeted leads and cost per lead.

- Support service line teams in preparing the briefs for content and activity plans

- Support service line teams in ensuring content quality

- Direct internal marketing services and agency teams on content development, activity execution and media planning of adequate standard

- Co-ordinate with service line teams, support agencies and sales in executing the GTM calendar as per plan.

- Track and report ROI metrics for GTM activity and service line as per annual, quarterly, monthly reporting cycles

People

- Complete planned development programs for self to meet business and personal needs.

TECHNOLOGY/DOMAIN EXPERTISE :

- Functional Skills : Good all round exposure to digital & social marketing, event management, content & creative development in a technology led business context

- People Skills : good time management and team work skills

EDUCATION AND OTHER QUALIFICATIONS :

- Must be a graduate with First Class (Score 70% and above). Engineering/ IT + Management qualification preferred.

- Proactive, energetic, team player with good communication skills and be able to work effectively in a matrix organization.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.