Opportunity to lead marketing strategies for a growing institute

- Strong opportunities to progress your career

- Work with a dynamic and ambitious team

- Our client is a skill development and guidance institute that empowers the youth and prepares them towards building a prosperous career. Join this team of young, vibrant, dynamic and ambitious members to help people excel and realize their true potential.

The Job :

You will be responsible for :

- Leading the planning and implementation of PR and initiatives related to the brand.

- Devising actionable strategies from customer insights.

- Bringing the consumer perspective to marketing decision making by executing market analysis and research activities and providing insights and recommendations.

- Identifying ideal methodology and providing oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs.

 - Leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities.

- Conveying analysis and recommendations via presentations and written reports.

- Developing and executing a results-driven, multi-platform communications strategy and plan according to corporate and brand direction

- Creating and managing all marketing material and collateral in line with brand direction.

- Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.

- Planning and executing CRM, marketing automation and lifecycle marketing initiatives.

- Using customer insights to construct effective CRM campaigns.

- Analysing effectiveness of email marketing activities & campaigns and exploring new ways of improving content marketing ROI

- Driving business growth by developing innovative ideas and campaigns

- Testing and optimising marketing tactics that boost conversion rates and accelerate customer acquisition.

- Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.

- Developing messaging and content and managing corporate communications across internal channels/platforms.

- Keeping staff updated and engaged on corporate developments and strategies through various internal communication channels/platforms.

- Managing a team of 6-10 people.
 
The Profile :

- You have at least 3 years experience in Marketing Communications or similar role.

- You have solid experience within Content Development & Management, Internal Communications, Content Planning, Content Analysis, CRM/ Loyalty Marketing, Growth Hacking, Social Media/ Viral Marketing.

- You are experienced in managing a wide range of qualitative and quantitative research.

- You pay strong attention to detail and deliver work that is of a high standard

- You enjoy finding creative solutions to problems

- You possess strong analytical skills and are comfortable dealing with numerical data