Engagement Manager at Careernet Technologies Pvt Ltd
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Marketing/Branding Role - eCommerce (2-7 yrs)
Looking candidates from FMCG sector
Job Responsibilities:
- Customer understanding: Be the voice of the customer internally
- Understand needs - even those that the customers themselves may not realize
- Stay on top of changing trends and strategic priorities through in-depth data analysis to predict customer behavior Pricing
- Handling brand promotions for the category
- Develop the right pricing policy - identify opportunities for giving customers value through intelligent and limited discounting
- Use discounting to drive portfolio mix and achieve strategic goals
- Merchandising: Develop and execute plans to showcase the right products
- Identify cross-selling and upselling opportunities
- Own the customer experience in the category - make navigation, discovery easier. Save the customer time
- Identify the parameters customers use to make decisions and ensure catalog richness
- Marketing: Work with marketing to identify the best RoI initiatives to build awareness and encourage trial across channels - SEM, SEO, TV Commercials, etc.
- Understand SEM, SEO and E-mail marketing - identify the right keywords, reduce SEM costs while increasing conversions of website visits to orders
- Promotions: Create promotions to drive revenue, margins, etc.
- Own both creation and execution of promotions calendar including special occasions (Diwali, Valentine's day, etc.)
- Work with buying and inventory planning teams to reduce inventory where needed
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