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25/10 Shraiyaa Aggarwal
Assistant Brand Manager at Cars24

Views:178 Applications:15 Rec. Actions:Recruiter Actions:4

Marketing/Brand Ninja - Automotive Category - Stealth Mode Startup (0-1 yrs)

Delhi/NCR/Bangalore/Gurgaon Job Code: 2595

Automotive category : Marketing/Brand Ninjas (1-2 years) - Fastest growing stealth-mode startup

We buy ANY car in 30 minutes. :

- It doesnt matter if it is a rickety Ambassador or a shining new Porsche. It doesnt matter if it is a J&K car or a Tamil Nadu car. It doesn- t matter if it is an accidental car or one that doesnt even start.

- We buy any car. We have a simple solution for the most complex problem that a car owner faces - selling his/ her car - and our solution is deeply rooted in technology. And it works.

Execution is our game and we are killing it! At present, we trade a few thousand cars every month, making us by far the most significant and largest player in the used car industry.

Guess what : We are the fastest growing young business out of India in the last 12 months - all of it while still being in stealth mode! We are scaling up rapidly and we make no losses.

- If you want to work with a business that has the potential to be one of the largest tech companies to emerge out of India, talk to us. We are looking for talent who are excited about working long term, in building a valuable business. We want folks who value building things from the ground up.

About the team :

- Our captains are Vikram Chopra (Wharton, IIT Bombay, Sequoia Capital, McKinsey) and Mehul Agrawal (BCG, IIM Calcutta, Forbes 2016 Asia 30-under-30, Forbes 2015 India 30-under-30).

- Both of them had earlier founded FabFurnish.com.

- The rest of our team are driven, passionate individuals who possess excellent credentials, and have come together at CARS24.com to do the most phenomenal work of their lives.

Growth opportunities via BTL (offline activities) :

Understand how C24 target audience behaves :

Where can we find them :

How can we acquire them :

How can we improve footfall at the centre once acquired :

Offline activity Management :

- Agency management/Vendor management prior to activity

- Training promoters prior to the activity

- Promoter/Manpower management at the activity

Budgeting and cost management :

- Conducting activities with a defined budget

- Increasing efficiency by controlling cost at activities

Post activity Learning and Reporting :

- Analysis of activities after the event to understand the shortcomings and scope of growth

- Reporting of activity data to improve activity output

Planning and Calendar building :

- Monthly planning of the activities to control the running of your city

Qualities :

- Eager to learn and grow

- Positive and go getter attitude

- Open to working on weekends and taking a break during the week

- Resourcefulness and ability to work in a high pressure environment

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