Job Description: Brand / Marketing Manager

Designation Brand / Marketing Manager

Location Mumbai

Reporting to Head Marketing

Overall Responsibilities/Position Description:

Strategic:

1. Create 3-5 year strategic plans for core brands.

2. Identify new business opportunities and entry strategies for new brands in the Category.

3. Support Head Marketing to create Strategic Business Plans.

Operational (ongoing)

1. Create annual marketing plans.

2. Create/ Deploy suitable advertising and below the line promotions.

3. Manage external agencies ( Advtg./PR/DM) to maximize creative output and effectiveness of value spend.

4. Use Market Research effectively to gain deep consumer insight.

5. Support the Sales Organization with promotional programs and tools to build Superior Customer Service.

6. Support Marketing in creating annual Marketing plans.

Financial

1. Deliver top-line (revenue) targets.

2. Maximize Price-value offering to consumers while achieving profit targets.

Organization:

Support the Marketing and Sales team in building Capability.

Candidate

1. 4-6 years plus Sales and Marketing (min 4 years marketing) experience in FMCG or Durables MNC Companies

2. Currently Brand/Product Manager

3. MBA preferred.

4. Cross-functional knowledge especially working knowledge of Finance and in-depth understanding of Sales desirable

5. Computer skills and interest is highly desirable.

6. Strong analytical skills.

7. The right balance of Strategic (thought leadership) and Execution skills.

8. High level of executive maturity

9. Entrepreneurial, with high growth orientation

10. Risk taker. Must be a secure individual not afraid of failure.

11. Hands-on, action-oriented

12. Strong oral and written communication skill

13. Able to impact the organization with ideas and plans

14. Creative, intellectually curious

15. Listening and learning skills.

16. Fun-loving and extroverted personality. Must be young at heart and have a strong - child within- personality.

Critical Success Factors

1. Setting the vision and agenda:

2. Managing uncertainty, ambiguity, complexity, and change which are characteristics of a startup organization.

3. Mental and emotional toughness: an ability to deal with mistakes and failures, but learning from the experience.

4. Creativity

5. Intellectual rigor and thought leadership.

6. Ability to build BIG brands.

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