- Opportunity within a company with a solid track record of performance

- Strong opportunities to progress your career

- Opportunity to make a positive impact

Our client is a leading provider of cutting-edge laboratory equipment, committed to delivering innovative and affordable solutions.

The Job

You will be responsible for :

- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.

- Translating brand strategy into brand plan and go-to-market strategy.

- Planning and execution of communications and media actions across offline, online and social media.

- Participating in product development, pricing and supporting new product launches.

- Guiding the Advertising & Promotion budget.

- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.

- Creating and managing all marketing material and collateral in line with brand direction.

- Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.

- Tracking effectiveness of various campaigns and course correcting as required.

- Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.

- Leading the planning and implementation of PR and initiatives related to the brand.

- Planning and executing CRM, marketing automation and lifecycle marketing initiatives.

- Using customer insights to construct effective CRM campaigns.

- Measuring, monitoring and analysing effectiveness of email marketing activities against goals (ROI & KPIs).

- Working on app store optimisation.

- Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve -customer engagement.

Ideal Candidate

- You have at least 1 year experience ideally in Brand Marketing / Brand Manager or Marketing Communications within Consumer and Healthcare & Lifesciences industry.

- Experience within would be a strong advantage.

- You are a strong networker & relationship builder

- You are adaptable and thrive in changing environments

- You possess strong analytical skills and are comfortable dealing with numerical data