Consultant at Team Works Consultancy
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Marketing Automation Specialist - IT (3-5 yrs)
Marketing Automation Specialist
- Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software.
- Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
- Work with reporting manager to define create reporting, and analyze campaign performance.
- Create recommendations to improve campaigns continuously.
- Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
- Support essential marketing operations initiatives in outreach and CRM such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.
- Find out and research on alternative tools and software which help close the leads and help reduce the customer closing life cycle.
Requirements :
- Proven years of marketing automation experience.
- Expert knowledge of database management concepts and best practices.
- Strong working knowledge of any CRM.
- Experience with Revenue Cycle Explorer preferred.
- Must have superior communication skills, both written and verbal.
- Must be highly organized and self-motivated with a sense of urgency.
- Strong independent project management skills.
- Capable of handling multiple tasks with competing priorities under minimal supervision.
- Able to think critically and exercise independent judgment and discretion.
- Excellent attention to detail.
Skills :
- Testing
- Analytical
- Communication Skills
- Project Management
- Multitasker
Must Haves :
Experience Range : 3 plus years up to 5 years maximum
- Marketing automation experience
- Strong working knowledge of any CRM.
- Revenue Cycle Explorer
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