Description :

- As a Marketing Automation Specialist, you will be responsible for managing marketing automation platforms and fully leveraging their capabilities. You will be working closely with designers, developers, marketing managers, and product managers to implement all programmatic and operational initiatives through the marketing automation platforms.

Experience : 

4+ years preferably in SaaS industry

Roles & Responsibilities : 

- Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.

- Maintain Marketing Automation integration with HubSpot CRM and assist in the integration of additional platforms into the marketing automation software

- Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.

- Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.

- Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards

- Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth

- Support essential marketing operations initiatives in HubSpot such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing

Background and Skills :

- 2 - 4 years in a Marketing Automation role, including asset development, segmentation and campaign execution, preferably in the SaaS industry

- Expertise in Marketing Automation and CRM platforms such as HubSpot and MailChimp

- Strong understanding of email marketing best practices including data privacy laws and deliverability best practice

- Organized, analytical, logical, data-driven with strong attention to detail

- Strong collaboration and communication skills

- Creative problem-solver, forward-thinking, diligent and resilient

- Can set priorities and be flexible in changing environment

Tools :

- HubSpot

- MailChimp

- Microsoft Excel

Skills : Marketing Automation, Hubspot and Mailchimp

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