Operations at Bridgepoint Capital N.V
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Marketing Automation Specialist (1-3 yrs)
The Marketing Automation Specialist is a new role for Re-engage and one that goes to the heart of their strategic objective to harness technology. Focused primarily on Microsoft Dynamics 365 Marketing, Customer Voice, and other platforms as required; the role will proactively identify, champion, and lead the delivery of solutions that automate and enrich customer journeys, audience profiling, segmentation, and campaigns.
- Training others in the use of automated multi-channel marketing flows and campaigns is another key emphasis of the role, as is UX testing, monitoring campaigns and customer journeys, and analysing data to report insights and deliver improvements in the use of marketing technologies accordingly.
The successful candidate will have proven experience in digital transformation, including : Broad exposure to Microsoft cloud technologies, including Office 365, Power Automate (or other automation engines).
- In addition to this you must have proven experience in external UX research and data-driven marketing analytics as well as the ability to write creative content.
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