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01/04 Anushka
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Marketing Analyst - FMCG (7-15 yrs)

Mumbai Job Code: 153576

This position is responsible to Execute and Follow-up the Marketing strategies for all International Markets from generation of a New product to Branding.

Key Responsibilities

- Support Marketing Manager to Execute Marketing Strategies, collecting information, analyzing and consolidating for good visibility

- Follow-up all Projects (Execution) and generate a Matrix of priority after consolidation. Build PDCA model with proper Action Plans.

- Make sure all involved are following the process for Product Development.

- Support to build a Marketing Budget and visibility on monthly basis.

- Execute decisions about changes in Artwork, New designs, Premium, New concepts, Brand rationalization, Portfolio.

- Follow-up Price position for Premium products and related Sales development.

- Analyze Value Added KPI, following up all the Plans with Production Planning and Sales.

- Support Allana participation at Food Fairs (Quote, Booth, Invitation, Catalogues, Displays, packaging exposition)

- Give visibility of all Projects, Initiatives and Value Addition leading a Monthly Forum

Key Performance Indicators (KPIs)

- Value Added KPI

- Achieving the budget (volume, revenue, margins and profits)

- Customer expansion for Value Added

- Innovation - Quantity, Volume, Profit

- Channel Development: Retail / Foodservices / online

Qualifications :

- Educational Requirements Essential Desirable

- Bachelor's degree Yes

- MBA degree in business or management related field plus Sales certifications Yes

Work Experience :

- Minimum of 2 years of Marketing with the Frozen Food (meat, vegetables, ready meals) Industry. Yes

Competencies/Skills Required

- Export Process & Regulation

- Product Knowledge

- Costing & Feasibility

- Understanding of Value Chain

- Competitor Insight. Market Gap Analysis.

- Communication skills (English required)

- Interpersonal skills.

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