Job Title Marketing Analyst

Experience 4 to 8 years

Location Pune

Education

Qualification MBA (Marketing), PG in Data Analytics, or any other related field

Role Type Permanent

Job Description As a Marketing Analyst, you will be an integral part of our marketing team, supporting various aspects of data management, analysis, and reporting. You will play a key role in executing day-to-day list operations, generating marketing KPI reports, analyzing campaign performance, and providing insights to drive marketing effectiveness.

Responsibilities :

- Perform data analysis to derive insights aimed at enhancing sales and marketing strategies and campaigns.

- Work collaboratively with cross-functional teams to establish goals, monitor progress, and assess the effectiveness of marketing activities.

- Create and maintain marketing performance dashboards and reports, spotlighting key metrics and trends.

- Monitor and analyze customer behavior, engagement, and conversion data to pinpoint opportunities for optimization.

- Harness marketing automation platforms and CRM systems for the management and analysis of marketing data.

- Identify and implement process improvements to streamline marketing operations and boost efficiency.

- Collaborate with the marketing team to conceptualize and execute A/B testing and optimization strategies.

- Conduct competitive analysis to discern market trends and identify opportunities for differentiation.

- Contribute to the development and execution of marketing campaigns, including efforts in segmentation, targeting, and personalization.

Key Skills :

- Proficient in utilizing data analysis tools such as Excel, SQL, and/or Python.

- Highly proficient in Marketo and Salesforce.

- Experience in analyzing email campaigns, lead data and are familiar with the data from a sales environment.

- Exhibits excellent attention to detail and precision in data analysis and reporting.

- Strong communication skills, capable of presenting intricate data in a clear and concise manner.

- Familiarity with digital marketing channels and metrics, encompassing SEO, SEM, email marketing, and social media.

- Capable of working independently and managing multiple projects simultaneously in a dynamic and fast-paced environment.

- Acquainted with statistical analysis and proficient in using data visualization tools (e.g., Tableau, Google Analytics).