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04/08 Rashmi
Business Support Manager at Snaphunt Pte. Ltd.

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Market Researcher (3-5 yrs)

Delhi NCR Job Code: 227026

- Collaborative Culture

We are hiring for a company which works in market research, creating innovations in qualitative and quantitative research and understanding market segments.

The Job :
 
You will be responsible for :

- Devising actionable strategies from customer insights.

- Bringing the consumer perspective to marketing decision making by executing market analysis and research activities and providing insights and recommendations.

- Managing external agencies for the execution of research projects.

- Identifying ideal methodology and providing oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs.

- Leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities.

- Conveying analysis and recommendations via presentations and written reports.

- Enhancing the company's brand awareness and corporate image.

- Developing and executing effective PR plans through translating brand and key messages into media concepts and compelling stories.

- Leveraging a variety of media channels to maximise the company's brand exposure through interviews, editorials etc.

- Building strong and positive relationships with media, influencers and other related parties.

- Developing and editing news releases, speeches, articles and other editorial collateral.

- Managing an external PR agency.

- Analysing and reporting results of PR campaigns &initiatives.

- Developing and implementing pricing strategies that enhance profitability.

- Working closely with other teams to closely track movements in costs.

- Analysing price change requests from the sales team by evaluating margin impact, potential incremental volume, and competitor price levels.

- Assisting in creating promotional campaigns.

- Tracking market trends and keeping up to date on prices set by competitors.

Ideal Candidate

Requirements :

- You have at least 3 years experience ideally in Consumer Insights / Market Research, Pricing or Public Relations within Not for Profit industry.

- You have strong media relationships across this space and a proven track record of executing successful public relations campaigns.

- You are experienced in managing a wide range of qualitative and quantitative research.

- Experience within would be a strong advantage.

- You are a strong networker & relationship builder

- You enjoy finding creative solutions to problems

- You possess strong analytical skills and are comfortable dealing with numerical data

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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