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04/08 Rashmi
Business Support Manager at Snaphunt Pte. Ltd.

Views:38 Applications:18 Rec. Actions:Recruiter Actions:8

Market Researcher (3-5 yrs)

Delhi NCR Job Code: 227026

- Collaborative Culture

We are hiring for a company which works in market research, creating innovations in qualitative and quantitative research and understanding market segments.

The Job :
You will be responsible for :

- Devising actionable strategies from customer insights.

- Bringing the consumer perspective to marketing decision making by executing market analysis and research activities and providing insights and recommendations.

- Managing external agencies for the execution of research projects.

- Identifying ideal methodology and providing oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs.

- Leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities.

- Conveying analysis and recommendations via presentations and written reports.

- Enhancing the company's brand awareness and corporate image.

- Developing and executing effective PR plans through translating brand and key messages into media concepts and compelling stories.

- Leveraging a variety of media channels to maximise the company's brand exposure through interviews, editorials etc.

- Building strong and positive relationships with media, influencers and other related parties.

- Developing and editing news releases, speeches, articles and other editorial collateral.

- Managing an external PR agency.

- Analysing and reporting results of PR campaigns &initiatives.

- Developing and implementing pricing strategies that enhance profitability.

- Working closely with other teams to closely track movements in costs.

- Analysing price change requests from the sales team by evaluating margin impact, potential incremental volume, and competitor price levels.

- Assisting in creating promotional campaigns.

- Tracking market trends and keeping up to date on prices set by competitors.

Ideal Candidate

Requirements :

- You have at least 3 years experience ideally in Consumer Insights / Market Research, Pricing or Public Relations within Not for Profit industry.

- You have strong media relationships across this space and a proven track record of executing successful public relations campaigns.

- You are experienced in managing a wide range of qualitative and quantitative research.

- Experience within would be a strong advantage.

- You are a strong networker & relationship builder

- You enjoy finding creative solutions to problems

- You possess strong analytical skills and are comfortable dealing with numerical data

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