Market Research Analyst Job Description :

We are looking to hire a market research analyst with outstanding organizational and research skills. Market research analysts are expected to be focused individuals with a strong proficiency in math and sound business acumen.

To ensure success, market research analysts should be exceptional communicators and intuitively recognize patterns with a keen interest in providing purposeful and accurate insight into consumer behaviour and competitors - strategies. Top candidates will exhibit critical thinking skills, strong IT skills and thorough attention to detail.

Market Research Analyst Responsibilities :

- Monitor and forecast marketing and sales trends.

- Assist in the development of marketing plans.

- Conduct research on specific market conditions.

- Analyze consumer preferences to determine the potential sales of a product or service.

- Analyze prices, methods of marketing and distribution.

- Measure the effectiveness of marketing programs and strategies.

- Devise and evaluate methods for data collection.

- Gather data on consumers, competitors and market conditions.

- Use statistical software to analyze and interpret data.

- Maintain strict confidentiality of sensitive information.

- Simplify complex data into a user-friendly format such as graphs, charts and other visual aids.

- Prepare and present reports to clients and management.