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27/07 Sarvesh Bhavsar
HR Recruiter at Market Expertise

Views:53 Applications:19 Rec. Actions:Recruiter Actions:19

Market Expertise - Head - Marketing (10-15 yrs)

Pune Job Code: 225436

Head Of Marketing


About Company : Market Expertise is a trusted and proficient B2B enterprise, with more than 10 years of expertise in the industry. Highly regarded for providing quality research, value-added and timely services on a global scale, we deliver projects in multiple languages in over 90 countries


Employment Type : Full-Time

Job Location : Pune

Industry Type : Market Research

Education : BSc or MSc in Marketing or relevant field

Responsibilities :

1. Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative

2. Prepare and manage monthly, quarterly and annual budgets for the Marketing department

3. Set, monitor and report on team goals

4. Design branding, positioning and pricing strategies

5. Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)

6. Analyze consumer behavior and determine customer personas

7. Identify opportunities to reach new market segments and expand market share

8. Craft quarterly and annual hiring plans

9. Monitor competition (acquisitions, pricing changes and new products and features)

10. Coordinate sales and marketing efforts to boost brand awareness

11. Participate in the quarterly and annual planning of company objectives

Requirements and skills :

1. Work experience as Head of Marketing or VP Marketing, preferably within our industry

2. Experience running successful marketing campaigns

3. Solid knowledge of web analytics and Google AdWords

4. Experience with CRM software

5. Leadership skills with the ability to set and prioritize goals

6. Analytical mind

7. At least 10-15 years of experience in related industry

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