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22/11 Aishwarya Patil
HR Executive at Marathe Infotech Pvt Ltd

Views:7 Applications:2 Rec. Actions:Recruiter Actions:1

Marathe InfoTech - Pay Per Click Role (2-4 yrs)

Thane Job Code: 244583

Below is the Job Description of an Adwords Expert.

- An AdWords Specialist is responsible for handling PPC, CPC and CPA Marketing campaigns for customers.

- Highly skilled with Google Analytics, Bing Analytics and other web analytics tools

- Manage all aspects of Google Ad campaigns.

- Create and optimize ad campaigns and paid search landing pages.

- Analyze and optimize ad campaigns to increase return on investment (ROI) expertise in the use and understanding of the Google Ads interface.

- They are responsible for strategizing and handling marketing campaigns for the clients.

- Use Google Ads to drive a variety of online marketing campaigns.

- Analyze and optimize pay-per-click (PPC) campaigns to increase ROI.

- Manage and optimize display campaigns across multiple devices

- Develop PPC strategies to increase online visibility

- Collaborate with a team of marketers, Google Ads specialists, and engineers

- Provide suggestions and incorporate techniques for keyword resources, marketing structuring, targeting, network display and other aspects of pay per click searching in conjunction with the client 's objectives.


- Support the development of new paid search ads, ad groups and accounts and support the formation of new paid search marketing initiatives.

 -Track and compare search results and search success through primary search channels.

- Budget Management

- Provide ideas for creative copywriting.

- Tracking KPIs through the Google Adwords Dashboard, like Impression, Average Cost, CTR & Conversion rate.

- Optimizing the Landing Page

- Analyzing the ad copies, images, and competitors landing pages for Google Ads.

- Conducting the Trend analysis on the basis of the previous performance of the clients.

- Creating attractive ad copies for campaigns on the basis of target audience, location and business.

- They should know Google Tag Manager Technical Skills.

Experience : 3 yrs.+

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