HR Manager at Biocyte INDIA
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Map My Health - Digital Marketing Expert (2-4 yrs)
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.
- Research, analyze, prioritize, and execute marketing campaigns and strategies to increase website traffic, incremental revenue, and new customer acquisition
- Come up with innovative, fresh ideas to improve campaign performance and brand visibility.
- Design and execute inbound & outbound marketing campaign strategies for brand visibility.
- Performing site specific keyword research, competitive analysis and detailed technical of the company's website/s to ensure the health of the website in the online space.
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Channel management of digital content hubs and all supporting social channels including email/newsletter distribution.
- Campaign Planning & Management including budgets planning & execution of paid media Requirements
- Write and optimize content for the website and social networking accounts such as Facebook and Twitter.
- Do email and social media outreach to build a relationship with influencers and get backlinks and traffic.
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Driven, creative and most importantly a self-starter and ready to work in the start-up environment.
Qualification
- Graduate / Post Graduate
- 2+ years of experience in any domain of Digital Marketing, Good understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data
Key Skills
- SEO, SEM, SMM,
- Marketing automation
- Digital marketing
- Google AdWords
- Google analytics
- Email Marketing
- Web Analytics
- Content Marketing
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