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15/06 Amol Patwardhan
HR at Manipal Global Education Services

Views:32 Applications:31 Rec. Actions:Recruiter Actions:2

Manipal Global Education Services - Manager - Digital Marketing (6-8 yrs)

Bangalore Job Code: 162810

JOB DESCRIPTION : 

JOBTITLE/ POSITION : Digital Marketing Manager (SEM)

REPORTING TO : Marketing Head

REGION/ FUNCTION : Marketing

ORGANISATION ENTITY : MaGE

LOCATION : Bangalore- Manipal towers

JOB PURPOSE : 

- We are looking for a hands on Digital Marketing professional to develop, implement and maintain paid search strategies to increase learner acquisitions.

WORK RELATIONS :

- Internal Interface Brand team, content team, IT team

- External Interface Agencies

- Reporting Authority Marketing Head

CRITICAL ACCOUNTABILITIES :

- Develop, implement and maintain paid search strategies and recommendations.

- Should have run PPC for large accounts.

- Conduct keyword analysis/research and writing effective ad copies.

- Be able to perform website analysis and share recommendations

- Reporting of campaigns with in depth analysis on performance of keywords, ad copies, bounce rates, conversion rates, etc.

- Track and analyze campaign effectiveness.

- Improve quality score and conversion rates via landing page optimization.

- Analyze Clicks and Conversion data, ad expenses and ROI

KEY SUCCESS FACTORS : 

a) Be able to hit targets related to learner acquisitions

b) Improve quality score and conversion rates, CTRs, ROI

c) Decrease cost per acquisition

SKILLS, KNOWLEDGE & COMPETENCIES : 

Qualification and Experience : 

- 6 to 8 years experience, ideally in EdTech/ b2c handling significant budgets (Rs. 5 crore minimum/per annum)

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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