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01/08 Shailendra
Senior Partner at HRvisory at HRvisory

Views:3 Applications:7 Rec. Actions:Recruiter Actions:3

Manager - Trade Marketing - Consumer Durables (5-10 yrs)

Hyderabad Job Code: 226354

Manager - Trade Marketing

Designation : Manager

Role : Trade Marketing

Location : Hyderabad

Report to : CEO

Purpose of the role :

- You will be responsible for all the promotional activities that are aimed at increasing the demand of product among the various channel partners.

Responsibilities :

- Encompassing BTL and Retail branding on regional Level

- Preparing and executing visibility campaigns for brand and sub brands

- Campaign planning and management

- Bridge between sales force on ground and the creative team for inputs

- Liaise with agencies/vendors and other intermediaries, to optimize the execution activities

- Co-ordinate with internal stakeholders and partners to facilitate the development

- Conducts quarterly quality audits to ensure vendor's delivery

- Product Training

- Responsible for Managing and executing field Marketing events

- Ensure that localized POS/ merchandizing is implemented and activated in regions

- Ensure that all in-shop and visibility requirements and implemented post approval of budget

- Responsible for local brand development implementation

- Continuously track competitor activities

What you should possess :

- 5+ years of work experience in consumer goods industry experience in Trade Marketing, preferably in a role involved in branding

- Pan India experience with focus on South region is required dealing with trade, agencies and setting trade marketing plans.

- MBA in Marketing/Sales or equivalent.

- Fluent with local language (Telugu specifically and knowledge of other South Indian language)

- Independently work on projects

- Strong Communication and analytical skills

- Strong Presentation Skills

- On-ground activity management

- Art of persuasion

- Self-driven and enthusiastic individual

- Knowledge of Digital Marketing

- Proficiency in Presentations and Content writing.

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