Key Parameters

- India Night shift (6.30 pm to 3.30 am IST ) to match with US Eastern Time

- 5+ years of experience

- Ability to travel to US 3 times per year for 3 weeks each - Has US visa

- Prior experience in meeting and interacting with US customers

- An educational degree in engineering, Marketing or business from the United States is preferred

Description :

- The Strategic Alliances Manager (SAL) plays a key role in driving acquisition and revenue through our extensive and varied partner portfolio.

- Working closely with the Partnerships and wider Marketing team you'll be responsible for managing cross-channel marketing initiatives for a range of our partners with a particular focus on generating leads from partner ecosystem.

- Your working hours will be in the India night shift (6.30 pm to 3.30 am IST) on US Eastern Time.

Objectives :

You will be measured based on the following criteria :

- Number of signed partnership agreements

- Number of leads generated from the partnerships

- Eco-system Partners

- United Parcel Service (UPS)

- E-commerce Cart Providers - Shopify, BigCommerce, Salesforce Commerce Cloud, Magento, 3dcart,

- Developers/Agencies working with Ecommerce Carts - e.g. Lucent

- Developers working with our Clients - get more business out of them

Integration Partners - Email service providers (Listrak, Bronto), CRMs

Other Partners - Shopgate (Mobile), Bazaar Voice, Yotpo (Reviews)

Job Responsibilities :

The Strategic Alliances Manager will be responsible for the following key areas :

Acquisition :

- Create and implement the strategy for the partner out-reach program through email marketing, referrals and other channels

- Identify the partners based on the set identification parameters and deliver striking presentations explaining the product, benefits and partnership model

- Explore new pilot programs and breakthrough opportunities to promote Zinrelo's programs

- Follow up rigorously with partners and get them to sign up for the partnership agreement

Engagement & Retention :

- Manage programs to maintain loyalty of our current partners

- Create and manage partner communications calendar to educate and engage our partners on weekly/monthly basis

- Send co-branded collateral to partners. Explore the possibility of doing joint webinars, blogs, case studies, newsletters, press releases, infographics etc.

- Work with the partner on CRS methodology (Customer retention score)

- Develop sales support material and work hand in hand with the marketing team

- Set up sales training for the account managers at the Partner - get them interested in Zinrelo's product

- Get partners to promote in their monthly newsletter to clients

- Educate and engage partners on new feature releases, case - studies, blogs published etc.

Demand Generation :

- Through continuous partner engagement program and CRS methodology generate leads (clients) from partnership

- Manage Business Development Managers who do the prospecting

- Reach out to clients either through the partner or directly based on permissions and pre-agreed norms

- Based on the qualification parameters set up demo meetings with the sales team

- Follow up with the lead after the meeting is done until the agreement is signed

Reporting :

- Manage reporting on partner acquisition, engagement and demand generation

- Regularly update status of all partnerships; clearly define the stage each partner is at

- Maintain a list with status of all client partnership prospects + signed partnerships

- Maintain a list with status of all leads + signed agreements

Job Requirements :

- 5+ years of proven B2B marketing experience in a partnerships or B2B marketing function

- Experience or knowledge of online marketplaces and e-commerce preferred

- Prior management experience preferred but not required

- Strong project management skills and ability to manage and prioritize several active marketing campaigns

- Strong presentation skills - Ability to present to Partners and to Zinrelo Clients

- Experience in influencer strategy and digital marketing/Social media trends a plus

- Online and e-commerce experience is a plus

- Capable building positive relationships at a senior level; internally and externally

- Excellent written and verbal communication skills with good all round copywriting ability

- Strong attention to detail

- Proactive, well organized and self-motivated

- Experience or knowledge of online marketplaces and e-commerce preferred

- Prior management experience preferred but not required

- Experience in influencer strategy and digital marketing/Social media trends a plus

- Online and e-commerce experience is a plus

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